It's already 5:00. Where did
It's already 5:00. Where did the day go? I spent it studying for advertising. And as soon as I get off the computer, I'll be spending the rest of my evening studying for child psych. And tomorrow is going to be Hell Day. Plus, I have to think of a paper topic for my final project in my Persuasion and the Arts class. I'm going to write out my ideas here so that I don't forget, since I talked to my professor today. I have two possibilities. We basically have to incorporate four of the readings into a media example. A lot of what we have been talking about is self-fashioning and creating identity... how what we consume defines who we are. Another topic is how one media transfers audiences to another. (Necessary background <.g>)
Possibility One:
How MTV creates stars. A few of the readings we had to read this semester dealt with how MTV works... how someone gets to be on MTV and how MTV works with that singer/group in promoting them and basically telling the audience who to think is cool, who to listen to, etc. The media example I would use would be NSYNC Road to Celebrity, since it covers all their big MTV moments from the beginning through now. The argument would be (like I already said) that MTV creates its stars and tells American youth who to listen to. I would incorporate readings on formulating identities, on the history of MTV, on youth's connection to MTV, and a documentary called The Merchants of Cool , which talked about MTV's marketing strategies and how MTV created Limp Bizkit. The documentary was very cynical... I don't think I would be so much. <.shrug>
Possibility Two:
Disney. Disney is the ULTIMATE at transferring audiences between media. From the theme parks to the Disney Channel to ABC to ZoogDisney.com to the Disney Store to Disney Adventures Magazine to their films to CDs to Radio Disney... basically they've got it covered. My media example would be Tarzan and I would talk about how this film was talked about through Movie Surfers on TV, how it was shown on ABC, how its merchandise is sold in the Disney Store, how there are Tarzan shows at Walt Disney World, etc. The readings I would incorporate would deal with audience as a commodity, a Tommy Hilfiger reading that talks about mass customization (comparing the two), probably a reading on how Lifetime got its audience, etc.
Any thoughts?? =)