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Man I'm tired. I have

Man I'm tired. I have been SO productive today though! I got up, did my thank-you notes (FINALLY), wrote my press release, re-looked at the apartment Shelley and I will be sharing next year, put down the security deposit and such... went to Walgreens to get pictures developed, went to TIS Bookstore to purchase diploma frame for my dad for Christmas, came home, finished typing up crisis situation plan (FIVE pages later... I felt relieved when I finished typing up my agenda for day one, like "whew, the day is FINALLY over!" and this was a fictional crisis. A real one is really gonna wipe me out), AND wrote my creative brief and ad campaign.

I wish I had a scanner for my ad. Heehee. I like it. But since I don't, I'm just going to explain it. It's for DeWalt Power Tools. We had a choice of six products/brands... this is the one I kind of randomly ended up choosing.

Headline: "When 'Some Assembly Required' Becomes Music to Your Ears"

Visual: College-aged young woman leaning against bookshelf she presumably just built, holding DeWalt cordless power drill

Body Copy: "She's in college now. Out on her own, away from her parents. A true independent woman. Now she wants to prove she really CAN make it on her own."

Slogan: "DeWalt Power Tools: Making Independence Easy."

Sub-Slogan: "Power in the Hands of Anyone"

So.. my first real ad! I wrote some corporate ads for PR earlier in the semester, but they were just headlines, visuals and slogans. This one had body copy and actual ad stuff. Like, selling a product rather than an image. So, yeah. Excitement! This stuff is fun. I may not be the greatest at it, but it IS fun.

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